The SCS LottoSoft subscription program generates new revenue for the state by targeting currently un-served or under-served online player markets with the features and benefits of play they most desire. It attracts former players, homebound players, busy people, vacationers, intermittent players, new players and more affluent players who are willing and able to pay for lottery tickets if all the work is done for them. It not only increases the State’s base play during low jackpots, it provides for automatic additional plays during high jackpots through advance play sign-ups. In addition to offering its player-customers a convenient, new and easy way to play, the State will also benefit because the SCS program is:

• EASY TO IMPLEMENT – Our software is parameter driven and will seamlessly integrate with the Lottery’s systems. Players will subscribe using existing game slips with a simple enrollment form or over the internet.

• EASY TO ADVERTISE & PROMOTE – Simple tag lines on existing lottery ads, brochures at retail lottery stores, ticket printout advertising, public relations and advertising on the Lottery’s web site should be enough to get the program started.

• VERY PROFITABLE — We estimate that implementation of the SCS player subscription program will increase play level 10% or more over the current base when jackpots are at their lowest level.

In addition, the SCS program provides the Lottery with reporting and valuable research data on subscription players’ habits, trends, play histories, etc., and acts as an anchor keeping players consistently connected to current games (even when the jackpots are low) and making them aware of new Lottery offerings.